“When you mix culture with brands there has to be an understanding between both parties, because the brand world doesn’t really understand the culture world and the culture world don’t understand the brand world. It’s very rare that you find a partnership with the same goals and the same mission.”
How three of fashion’s leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Sometimes a dress flashes by on the runway and you already know it’s going to be a highlight of the season. That was the case at Alexander McQueen Spring ’17, which closed wi … 2016 most incredible couture runway collection
Embroidery is associated with all that’s pretty, dainty, non-confrontational—the perfect hobby for Victorian ladies who have to while away the hours until the perfect suitor comes along. But artist Sally Hewett takes this demure art form and uses it to render images that are anything but modest. In her sculptural embroidered works, Hewett explores the imperfections of the human form—dimples, spider veins, zits, and all.
Green tea goodness is super refreshing for many reasons and benefits! It’s a healthy habit to pick up. The best is hands down Oishi’s green tea. … Oishi X Curated presents Wild Gurl, Healthy Soul
In conjunction with the celebration of Merdeka day, NYX Professional Makeup Malaysia organised a MUAdeka event (MUA is make up artist in short) with CURATED magazine to kickstart the entire ombre collection of their lips and blush. … NYX Fairy Makeup Workshop x Celebrity Makeup Artist Cole Tan
Being a high luxe brand usually associated celebrities like Rita Ora, Katy Perry or the Kardashian clan, they wanted to make a statement. And they have.The statement is: “This is the weirdest concept fragrance ever.”