9 Instagram Makeup Artists You Need to Follow (Because They Don’t Do Instagram Makeup)

2016 really hammered home the idea of Instagram makeup. You know the look: contouring for days, drawn on brows (darker through the ends, of course), loads of false lashes, sharp winged liner, more highlighter than you thought you could ever use in your life, and last but certainly not least, matte lipstick (preferably in a nude shade).

9 Instagram Makeup Artists You Need to Follow (Because They Don’t Do Instagram Makeup)

Kat Von D Slams Makers of Dupe Palette: “Come Up With Your Own Sh*t”

One of the many reasons we love Kat Von D is because she isn’t afraid to speak her mind, and she recently took to her personal Instagram to do just that. In a split image, she showed off two palettes: her own Shade & Light Eye Contour Palette ($48) and a Makeup Revolution palette ($15). Kat slammed her competitor in the caption, accusing them of knocking off her product.

Kat Von D Slams Makers of Dupe Palette: “Come Up With Your Own Sh*t”

Urban Decay’s Wende Zomnir Breaks Down 2017 Makeup Trends

Wende Zomnir has proven time and time again that she has her finger on the pulse of beauty trends. She co-founded Urban Decay in the 1990s, capturing the zeitgeist of the decade with grungy shades named RoachOil Slick and Acid Rain; then made a shift to neutrals with the 2010 creation of the bestselling Naked palette (seriously, if you haven’t tried it, your daytime smoky eye will thank you); and more recently, surfed the blogger makeup wave—Urban Decayhas become an online powerhouse with 7.4 million Instagram followers.

Urban Decay’s Wende Zomnir Breaks Down 2017 Makeup Trends