GOOD AMERICAN, the fashion line created by Khloé Kardashian and Emma Grede, has launched exclusively in Selfridges.
The denim-focused fashion brand has been a huge success since it first launched in October 2016, worn by stars including Bella and Gigi Hadid. The collection is designed for a curvier and stronger shape, with products from size 00 to 24.
“This is only the beginning,” Khloé said of the collection’s success. “What’s really encouraging is the customer response. When people try the jeans they fall in Love. The reviews speak for themselves and that’s something I am really proud of.”
Selfridges will be stocking the full-size range from 00-24, including Good Legs (Classic skinny), Good Cuts (Flattering boyfriend) and Good Waist (Super high waisted) jeans. “I’m so happy Selfridges have chosen to take the entire size range, in the future an inclusive size range won’t be a discussion but right now it takes a brave partner in the luxury space to support us fully,” said Khloé’s business partner Emma Grede.