And just when you thought Gucci couldn’t get any better, they’ve introduced their new social media campaign – a whole series of memes. yes, you read correctly, the Italian brand has collaborated with a series go artists, illustrators, photographers and most importantly meme accounts on Instagram to create a series of witty and relatable memes for their #TFWGucci series.
Officially described as a “collaborative art project in the digital space” as a campaign for their new Le Marché des Merveilles watch collection, the campaign features famous meme creators such as @beigecardigan, @gothshakira, @williamcult, among others. So think classic paintings matched with sassy one-liners and artists who have created some unique works paired with a line of text that we can all relate to. It really is That Feeling When…
So it’s not that we weren’t already well and truly in love with Alessandro Michele‘s Gucci but this just cements his position in our hearts.
See the full collection here. But see some of our favourite ones below.
#TFWGucci Goth Shakira @gothshakira is a Montreal-based artist whose Instagram meme account is inspired by Latin American style and queer culture. Mingling Spanish and English, Goth Shakira’s memes are collages with a message about feminism, freedom, and creativity. She consciously pushes the boundaries of memes into visual art, participating in panels and exhibitions that frame digital artifacts as just another, equally important part of physical culture. — @kchayka Discover more through link in bio.
Debuting #TFWGucci (That Feel When Gucci). The House’s new collaborative art project in the digital space is a lineup of memes featuring the new #LeMarchédesMerveilles collection of watches. Kicking off the collection of original memes is LA-based artist @amanda_charchian’s collaboration together with @textsfromyourexistentialist. Discover more through link in bio.
#TFWGucci William Ndatila (@williamcult) has a darkly luxurious aesthetic. His addictive Instagram feed ranges from memes to videos of upcoming DJs and eerie images, curating a personal style from found digital material. For #TFWGucci and #LeMarchédesMerveilles timepiece, Ndatila found Italian Renaissance painter Agnolo Bronzino’s portrait of Eleonora di Toledo, created in 1560, and captioned it. This is an example of a reaction meme—an image a user reposts to express their own feelings. Here, Eleonora is disappointed in the quality of gifts from her potential suitor. — Text by @kchayka. Read more through link in bio.