But with the Pixi by Petra spring collection—a four-part limited edition line created by four major beauty influencers—just having launched, I have a feeling my favorite Pixi picks will soon change—and so will yours. Here’s why.
This season, the British makeup and skin-care brand founded by professional makeup artist-turned-cosmetics and skin-care mogul Petra Strand, decided to stray from routine for its spring collection by tapping four of the biggest beauty bloggers in the game—Caroline Hirons, Judy Travis, Maryam Maquillage, and Aspyn Ovard—to cocreate limited-edition pieces for the brand. “These are women that I already had relationships with already and knew that they loved Pixi, so it was important, to me, that everything was very genuine and authentic,” Strand tells Allure. “Pixi is a small brand with big visions—it’s a more of a family company—so I wanted to make sure when we chose our guest designers that we had women who aligned with what Pixi is all about, which is empowering women, simplifying beauty, and being proud of who you are.”
Each of the four women was given the task to sit down with Strand to codesign a few pieces based on their makeup or skin-care interests and real-life needs. So, for example, Hirons, who is wildly passionate about double-cleansing (and often waxes poetic about the technique on her blog, carolinehirons.com, knew right from the start that she was going to create a two-in-one, fragrance-free cleansing treatment with a solid balm on one side and a cream cleanser on the opposite side, aptly named Double Cleanse ($24). “I am known for cleansing properly—my first post back in 2010 was on cleansing, and it’s still one of my most popular ones,” Hirons tells Allure. “The Double Cleanse can be used three ways: You can either use both steps in the evenings, step one followed by step two, or you can use just step two in the evenings if you aren’t wearing makeup, or you can use step two on its own in the morning. It takes literally two minutes if you’re in a hurry. No excuses!”
As for Travis, also known as ItsJudyTime in the blogosphere and on YouTube, opted to create two custom 12-shade palettes—one for eyes, ItsEyeTime, and one for lips, ItsLipTime—to help streamline her routine. “I travel quite often and typically bring minimal makeup, which is why I love palettes,” Travis says. “I like having a variety of colors to choose from without packing so many products in my makeup bag.” The ItsEyeTime palette features 12 matte and shimmer neutral-hued shades that can easily be built up, while the ItsLipTime palette also comes with 12 everyday shades made to be mix-and-matched and worn on both lips and cheeks. Each palette retails for $24, respectively.
And speaking of palettes, Maryam Maquillage, who can be found teaching tutorials on the latest makeup and nail trends, tapped into her love of sculpting the ultimate glow-y, chiseled cheekbone look with her two contouring palettes—the Strobe & Bronze Glow & Bronze palette ($20) and the Strobe & Sculpt Highlight and Contour palette ($20)—which comes with its own Strobe & Sculpt Brush ($14). “I really love all three products and cannot live without them because the shades are curated for every occasion in which I want to feel bronzed, glowing, chiseled or all of the above,” she says. “We made sure that the powders are packed with pigment, so that all you need is a tiny bit of product for major results.” Each palette comes with six shades—in both matte and shimmer textures—to help create that coveted sun-kissed look even if, like me, you’re hundreds of miles from the closest beach.
And finally, lifestyle blogger Ovard, who says she tends to keep her makeup to a minimum (same, girl), decided to stick with her simplistic take on beauty by designing a trio of face products that add a subtle flush to any look without appearing overdone. Enter the Glow-y Powder Highlighter & Cheek Powders, which come in three shades, all named after her favorite travel destinations: the soft golden London Lustre, the warm bronzer Santorini Sunrise, and the shimmery rose-hued Rome Rose blush. Her collection also features the Eye Accents, a two-piece addition including the clear gel Brow Tamer for, you guessed it, touching up unruly arches, and the Precision Mascara Lower Lash Mascara ($16 for the set).
“The products I made are products I would purchase myself,” Aspyn tells Allure. “I love beauty and makeup, but I’m not super crazy about trying a lot of new different products, so I chose to create my Eye Accents Kit since I believe both those products are essentials. And then I love a strong pretty highlight and a peachy blush, so I created those as well.” But her fave in line? “The Lower Lash Mascara! I use it every day on my upper and lower lashes—the small brush separates my lashes really well.”
But wait, there’s actually more. Timed with the launch of the four new collaborations in the Pixi by Petra spring collection, the beauty brand has even more exciting news to share with its biggest fans: A Pixi by Petra brick-and-mortar is coming to the U.S. On January 20, the brand will officially open its first U.S. flagship store in Venice, California (the exact address is 1308 Abbot Kinney Blvd., in case you live in the area). “It was time to give Pixi a brand statement over here [in America],” says Strand. “We are going to do everything we’ve done in London for the last 18 years—and we’re here to stay.”
And while Pixi by Petra fans already know that the brand’s makeup and skin-care products are sold in Target stores (and on its website), Strand wants to reinforce its love for the mass retailer’s space, but says she’s ready to create a new home for the brand. “Although we love Target, we need more space for the skin care,” she tells Allure. “We need to be able to educate women about Pixi, and hopefully a lot of new people will discover the brand, too.”
If you’re like me and can’t wait to get your hands on the limited-edition line, head over to pixibeauty.com or target.com and shop it now—but hurry. These aren’t permanent, so no telling how long they’ll be around.