For the first time ever, Beyoncé has tapped three women to appear alongside her in an Ivy Park campaign. The singer enlisted Bob Marley’s granddaughter Selah Marley, actress Yara Shahidi and model Sophie Koella for the Spring 2017 ad initiative, which is dedicated to limitless female strength.
In a press release, the brand said that Bey personally selected each woman for their dedicated commitment to health and fitness. “From soccer and ballet, to gymnastics, karate, and beyond, each woman has made sport and physical well-being an integral part of her life since childhood,” it stated. “They all consider an active lifestyle to be a powerful source of mental and physical strength that continues to inform, empower, and inspire them every day.”
Each of the talents were photographed individually by Zoe Ghertner in their chosen environment, or what the brand refers to as “their own personal parks,” on the day of the campaign’s shoot. Wearing two all-khaki looks and a mesh hooded jacket, Beyoncé herself appears in three separate images, surrounded by trees and blue skies.
The Spring 2017 ads will be followed by a second drop of images in March starring singers Chloe x Halle and Sza.