Back in October, Covergirl welcomed James Charles, makeup artist and social media star, as its first-ever male face. Now, Maybelline has followed suit by signing on another one of the wildly popular “beauty boys” of the vlogger world: Manny Gutierrez, aka @mannymua733.
Gutierrez boasts three million followers on Instagram. He posts tutorials on Youtube, where two million people have subscribed to his channel (and given him 91 million views) since he started in July 2014.
The makeup artist stars in Maybelline’s “That Boss Life” campaign promoting Big Shot Mascara alongside fellow Insta-famous beauty blogger Shayla Mitchell (aka @makeupshayla) and sweepstakes winner Jackie Flowers.
We knew you couldn't wait! That Boss Life part II starring #bigshotmascara, @makeupshayla, @mannymua733 and #mnysweepstakes winner, @jflowers1533 is here! Make sure you share your boss looks with us using #bigshotmascara and stay tuned for more this 2017 as we will continue to do big things with @makeupshayla, @mannymua733 and YOU. Now, let's get bossed up. 👊🏼
“Honestly I couldn’t be more honored [or] thrilled!,” Gutierrez said of the gig on Instagram, “Thank you to Maybelline for taking a chance on me!”
Now, in case you’re unfamiliar, allow us to introduce you to Gutierrez’s INCREDIBLE beauty looks: