First Look At Bell & Ross’ Basel Preview Collection

Inspired by the world of aviation and Bauhaus, Bell & Ross’ pieces are consistent to their brand’s worldview- distinguished by simple lines and silhouettes with a perfected functionalist dial to effectively display time – the signature “circle in a square” paying homage to cockpit clocks.

This time, Bell & Ross introduces us two of their latest timepieces: BR03-92 Horograph and BR03-92 Horolum. The Horograph, Latin for “Hour graphic” depicts the style and vibe of an airport clock with large, visible digits whereas the Horolum, Latin for “Hour Light” tips its hat to the aircraft runway’s glowing green lights with its glow-in-the-dark face. The craft of these watches are fine-tuned and carefully thought out from concept, to industrial design, to functionality – the reason why Bell & Ross will always be an acclaimed name in the world of time-telling.