Bella Hadid is the new face of Nike

2016 has been quite the year for Bella Hadid.

So far, she’s been named the face of Dior Beauty, appeared in Calvin Klein’s global ad campaign, walked practically every runway, and will walk the Victoria’s Secret Fashion Show for the first time. Now, she can add Nike brand ambassador to her ever-growing resume.

The model made the announcement via Instagram, naturally. The photo sees Bella standing beneath a massive billboard for Nike, which sees her face. The tag line is “New York Made.” While Hadid grew up in California, one could say that, professionally, her career started when she first moved to NYC, to attend school at Parsons. So, yes, she is New York Made.

Hadid posted a similar photo featuring her Calvin Klein campaign image, which loomed over Houston Street at the corner of Lafayette Street. If you’re inclined to see her new Nike one, it stands tall over sports store Modell’s at Madison Square Garden.

Given the never-ending stream of model collaborations with fashion brands, we can likely expect a capsule collection from Hadid in the near future