Virtually pick your lip shades on Sephora’s Virtual Artist!

Sephora’s new interactive feature, Virtual Artist is a BIG deal. A playground of all things beauty for makeup-lovers to find the perfect lip shade in minutes.

Much like a mirror, test new lip shades virtually or upload a photo. Using Pantone Colour IQ, Sephora’s Virtual Artist allows to find the perfect formula, finish and hue for their skin-tone.

The feature uses facial recognition to try on hundreds of shades with the push of a button. It appears on the user’s lips, along with product information.

Also, side-by-side comparison of four different shades. These comparisons can be emailed for future purchase.

If you’re feeling experimental, the “Surprise Me” feature which presents four lip shades at random.

Products can be filtered by format, shade or brand including, the in-house Sephora collection, Becca, Kat Von D Beauty, Burberry, Too Faced, Marc Jacobs Beauty and Zoeva, amongst others.

Found the perfect shade? Buy it in an instant click on