Topshop Runway-To-Retail

The future of the fashion show is changing. This season, Topshop’s  London Fashion Week initiative, Runway-to-Retail, debuts globally on the 18th September 2016 offering consumers the opportunity to shop a carefully
selected edit of Topshop Unique pieces directly from the runway, in store, online and at our new showspace in East London’s Old Spitalfields Market.

Why the change? Bringing you closer to the London Fashion Week experience has always been a big focus for Topshop, but now, more than ever, in a fast-paced digital world where our customers want
immediacy, we know the importance of reconsidering the traditional catwalk model. We see this shift to Runway to Retail as the logical conclusion in our aim to democratise London Fashion Week, the goal being to offer you a 100% fully shoppable Topshop Unique catwalk collection for February 2017!

Tune in to Topshop.com at 2pm BST this Sunday 18th September (Sunday from 9PM (Malaysian time) onwards) to watch the show live, and shop selected pieces as soon as the last model leaves the runway.

Locally, the collection will be exclusive to Topshop’s Pavilion KL outlet, where the official launch is on the morning of 19th September 2016 (Monday), following the show.