Fragrance Wardrobe

“What do I wear in bed? Why, Chanel No. 5, of course.”—Marilyn Monroe


If Chanel No. 5, as Marilyn so memorably declared, is the fragrance of choice for bedside spritzing, what scent is best suited for the rest of one’s life moments? What perfume pairs well with popcorn on a midnight movie date? What fragrance should you wear on an interview for your dream job? Which perfume will escort you down the aisle? When it comes to these questions, and any other perfume conundrums, fragrance consultants (and twin sisters) Dawn and Samantha Goldworm of olfactory branding mecca 12.29 (they concoct the scents for everything from Rodarte fashion shows to the Armory and Art Basel art fairs) have you covered. Below, in celebration of their discerning edit for VIOLET GREY, the Goldworms offer scent suggestions for a number of occasions—including a date with destiny.

Read more here