Shakespeare Refashioned

Selfridges is launching a campaign to mark the 400th anniversary of Shakespeare’s death with the opening of a temporary in-store theatre and a series of collaborations with designers, musicians and drama groups.



Issey Miyake, Twelfth Night
“Love sought is good, but given unsought is better.” Act II, scene I.
“The life of Shakespeare is surrounded by mystery: I wanted to reinterpret that into clothes. He left many life-changing quotes; we have disassembled those words and have woven them into ‘a piece of cloth’.” – Mr Miyamae, Issey Miyake


Self-Portrait, The Taming of the Shrew
“She is my goods, my chattels; she is my house.” Act III, scene II.
“I was drawn to the protagonist of the play, Katherine. Her wit and confidence resonates with my vision of the Self-Portrait woman. She is anything but ordinary and is not afraid to let the world see it.” – Han Chong, Self-Portrait


Erdem, A Midsummer Night’s Dream
“Love looks not with the eyes, but with the mind; and therefore is winged cupid painted blind.” Act I, scene I.
“I was drawn to A Midsummer Night’s Dream because it is so wonderful in its oddness. Shakespeare’s plays involve the juxtaposition of contradicting elements which is something I love to explore in my own work.” – Erdem Moralioglu, Erdem

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